1966 – How Sweet It Is

Released in 1966


In a 1973 industry report by Billboard Magazine, Rev. Holliday’s importance to Jewel Records was described this way, “One of the biggest and most consistent selling Jewel album was, ‘How Sweet It Is,’ a sermon by the Rev. O.L. Holliday. That was number 0003.”

ABOUT THIS ABLUM – 1966

On February 14, 1965, Valentine’s Day at Friendship Baptist Church in Houston, TX, Rev. Omie Lee “O.L.”  Holliday preached a sermon titled “How Sweet It Is To Be Loved By You.”  In the sermon, Rev. Holliday makes it known that he borrowed the title of the sermon from Marvin Gaye’s 1964 hit single of the same name.  The sermon was released on LP for Jewel Records in 1966.  Rev. Holliday recorded more sermons for Jewel and pastored many churches across America.  Rev. Holliday died on June 1, 1987.

While the sermon is hard to find today for purchase, here is the link to the entire sermon.  You will notice how dated the sermon sounds today, with references to “modern” dances such as The Mashed Potato and The Dog. However, when you modernize such timeless mentions in your mind, you can see why this album is considered to be among the top 100 sermons ever recorded.  Enjoy!

Listen to How Sweet It Is in the Jukebox. Or, download it now for only  $.99 or buy the entire Rev. O.L. Holliday Classic Collection on CD for $5.99, plus shipping.

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